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Sales Advisory & Consulting
Clear decisions precede strong revenue. This offer is designed for founders who want sharper commercial judgment, better prioritisation, and more predictable outcomes.
This is structured, senior-level sales advisory focused on decisions that materially impact revenue.
What the consulting covers
The work is always grounded in live deals, real pipeline data, and current constraints, not abstract frameworks.
Commercial clarity
- ICP definition and segmentation
- Buyer personas and buying dynamics
- Qualification criteria and deal selection
- Inbound vs outbound prioritisation
Positioning, pricing & packaging
- Value positioning and differentiation
- Pricing strategy and willingness-to-pay analysis
- Packaging and offer structure
- Discounting strategy and deal framing
Sales motion & process
- Sales process design (from first contact to close)
- Funnel structure and stage definition
- Deal velocity and conversion analysis
- Lost-deal diagnosis and pattern identification
Founder-led sales optimisation
- Structuring founder-led sales without burning time
- Decision frameworks for complex or high-stakes deals
- Preparing the transition to a first or next sales hire
How it works
The objective is simple: make the right commercial decisions faster and with confidence.
Targeted, high‑impact engagements
Focused sessions built around real cases
Immediate application to ongoing deals
Pricing on demand
A short alignment call is usually enough to define the right format and scope.
Already satisfied with your sales structure?
If the sales foundation is solid and the priority is execution rather than clarity, consulting may not be the right lever.
In that case, the Externalized Account Executive service is designed to:
- Take full ownership of qualified demand
- Bring senior execution power immediately
- Increase sales performance by up to 50% without hiring too early